Archive - Growth Croissant

Maximizing Sponsorship Revenue (Part 2)

Growing revenue with directly-sold tailored sponsorships

Apr 4 •

February 2024

Maximizing Sponsorship Revenue (Part 1)

A deeper dive into programmatic ads vs. directly sold custom sponsorships

Feb 19 •

January 2024

The Renaissance of Media

The future of media will be led by a rising tide of lean, niche media businesses. For those with a solid foundation and momentum, we’re exploring ways…

Jan 19 •

September 2023

Using Instagram to Build Your Audience

Instagram has become an essential platform for building audience and driving subscriber growth. Let's explore a few examples of how writers are sharing…

Sep 14, 2023 •

August 2023

Share Your Work to Grow Your Audience

Most consumer products build their initial audience on the big social platforms. Some Substack publications have found a way to consistently share their…

Aug 25, 2023 •

A deep dive into No Laying Up, a leading golf media business.

Aug 10, 2023 •

July 2023

How To Increase Your Price

Increasing your price is one of the most immediate ways to boost earnings and customer lifetime value (“CLV”). But going through a price increase is…

Jul 27, 2023 •

Battling Payment Issues to Improve Retention

Involuntary cancels — when the subscriber’s subscription ends due to a payment-related issue — can act as a forceful headwind to growing subscriptions…

Jul 6, 2023 •

June 2023

The Future of Media

A look at three key trends shaping the future of media, including a shift from large media companies to niche companies led by individuals and small…

Jun 23, 2023 •

Forming Habits To Improve Retention

Welcome back to our ongoing series on better retaining your paying subscribers. The post below will cover a few ways to ingrain retention-improving…

Jun 8, 2023 •

May 2023

Improving Retention Through the Power of Community

How to drive better retention through community-strengthening features, like allowing customers to earn status and cultivating inside jokes.

May 25, 2023 •

Improving Retention with Audience Surveys

Surveys are an excellent way to better understand your audience and the value they get from your product. With that knowledge, you can explore ways to…

May 12, 2023 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts